iCu, our Marketing Resource Centre enables you to edit, proof and order your print materials online at anytime.
Central marketing functions can upload any number of editable design templates to the website. They specify which parts of the content can be modified (e.g. prices or product images) and which parts are fixed (usually the branding). Authorised users then select a template and make adjustments on screen to meet their individual requirements. From business cards to direct mail postcards, iCu empowers your staff to create their own customised artwork in a matter of minutes whilst keeping within corporate brand guidelines. Orders are then digitally printed and despatched typically within 24-72 hours so you can get your message to market quicker than ever before.
Communicate national brands within local markets
iCu allows national brands to communicate much more personally and effectively with local customers by empowering their franchisees, branches or dealers to create versioned, customised and personalised collaterals in minutes, without compromising brand guidelines.
And because the items are digitally produced on-demand and delivered within 24-72 hours, dealers or branches can respond much more quickly and effectively to local markets. Marketing functions have total control over what is available through iCu, thereby retaining control over brand strategy but having the flexibility to satisfy local market needs, improving resource allocation, transparency and ROI. Bespoke reports can also be generated to monitor the effectiveness of campaigns.