Marketing Resource Centres
Manage your marketing from desktop to doorstep… anytime and anywhere…online and on-demand
Marketing professionals are facing a number of challenges; whether it’s to better quantify and measure the value of their marketing campaigns or how to maintain control of the costs, content and quality associated with all marketing collateral, while making it easy for stakeholders to obtain the marketing material when and where they need it.
iCu, our Marketing Resource Centre solution answers all of these challenges and is revolutionising the way organisations manage their marketing efforts.
In its simplest form, a Marketing Resource Centre is a centralised, online repository for a wide range of marketing materials and resources. It provides a cost-effective approach to managing the production and fulfilment of marketing materials from a central location. Whether items are printed on demand, pre-printed and fulfilled from stock, they can be centrally ordered, managed, fulfilled and distributed from a single, easy-to-use, secure branded web portal. And, marketers can better support sales reps, agents, franchisees, partners and other stakeholders, protecting corporate brand image while improving speed and flexibility.
- Streamline marketing efforts – reduce time spent on administrative duties and drive substantial cost out of the marketing collateral process
- Aids the conversion to print on demand and subsequently the reduction of waste associated with print obsolescence and overprinting
- Provides a 24 hour 7 days a week order system – place orders anytime anywhere
- Speeds up the creation of collaterals and campaigns, improving responsiveness to changing market conditions
- Controlled access so you maintain complete control of cost, budgets, quality and delivery
- Manage, control, and track print orders fulfilled from stock or printed on-demand
- Customise and personalise marketing material online whilst maintaining brand guidelines
- Create, execute and automate personalised multi-level campaigns that drive response
- Online reporting analytics to measure the effectiveness of your campaigns and track your ROI
- Manage your assets – store, search and retrieve your print and digital assets
