Cross Media Marketing
The right customer, through the right channel, at the right time
Cross media marketing offers marketers the opportunity to improve both the effectiveness and efficiency of their campaigns. With constant pressure on budgets and continual demands to do more with less, our cross media solution, X-Media allows marketers to quickly and easily develop targeted, relevant campaigns that work across a number of communication channels including print, web, e-mail and mobile. Targets will receive your messages in a variety of formats that work together to deliver campaigns that maximise attention, response and action.
Amongst other benefits, our cross media marketing solution ensures consistency in messaging across all print and digital media channels in relation to content, presentation and timeliness.
Plus, X-Media provides a web-based dashboard for measuring the success of a marketing campaign based on certain campaign variables. It enables tracking and analysis of specific information in real-time which can then be refined, optimised and applied to the current or next phases of the campaign to enhance response rate and ROI.
Personalised URL’s
Personalised URL’s build on the effectiveness of variable data printing and provide a personalised interactive response mechanism for cross media marketing campaigns.
Rather than sending customers and prospects to a generic site, send them to a personalised URL (PURL) which is a landing page, with a personalised address (such as www.irongatedigital.co.uk/bobsmith) that contains unique content for that person. Using our personalised URL marketing solution, you can customise all of the content on the page, including images, text, links, survey questions, and forms. Based on how a prospect then interacts on the page, we can dynamically determine which subsequent landing pages to display.
In addition to improving the relevancy of the content for each prospect, it gives you the ability to track activity on each page so you can evaluate the effectiveness of each offer and make continuous improvements. Personalised URL’s also assist in data cleansing and information gathering that help our clients send increasingly more relevant messaging over time.
Talk to us now about how cross media campaigns can increase your response rates.
