Punch Taverns

Punch Taverns Group is the UK’s leading pub operator with over 8,400 outlets across the UK. As they rapidly expanded they needed a way of supplying POS and promotional material, in a cost effective manner, to support their landlords.

Irongate Digital developed an iCu site, Punch Promotional print (PPP). A new method of print control and production that enabled Punch tenants to create up to the minute POS and promotional material online, which was unique to their particular outlet. This was all produced retaining the brand guidelines stipulated by Punch head office. It also enabled Punch themselves to produce support material for promotions that were brand specific for the wide range of products that are sold on to their tenants.

By using iCu, Irongate’s online brand management system, Punch has seen the number of orders for promotional material increase and the whole design and print process has been streamlined. This in turn has seen an increase in sales and profitability within the outlets and across Punch specific brands and products.

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